1. Prince – the artist Prince changed his name every other week! In 1993 during a dispute with Warner Music, he changed his name to an unpronounceable symbol – this was so he could release new material without being contractually linked to them. He also went with “The Artist Formerly Known as Prince”. After releasing 5 records, he became “Prince” again.
2. Snickers chocolate bars – they used to be called “Marathon” until 1990. Although the recipe remained the same and the chocolate bar tasted the same, there was a big marketing campaign to launch the new name. For a period of time, the makers used both wrappers until chocolate lovers got used to the new name.
3. Google was once called “Backrub”. This referred to the way we accessed the internet’s “back files” but it didn’t exactly sound great. “Backrub” lasted less than a year until “Google” was introduced in 1997
4. Subway used to be called “Pete’s Super Submarines”. A 17 year old got a $1,000 loan from his family friend “Pete” back in 1965 so he could open a sandwich bar and so he named it after him. However, they shortened the name as it was very hard to fit on shop signage and it also meant they had to pay more for radio advertising as the ad was longer. It changed to “Pete’s Subway” before eventually becoming simply “Subway”
5. The dating app Tinder used to be known as Matchbox – this was to play on the idioms about love and fire – sparks flying etc except the founder was never really happy with the name. When he checked out a thesaurus, he came across the word “Tinder” and loved it!
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