Taylor Swift was named Record Store Day’s first-ever Global Ambassador today (20/01) ahead of the event set to take place on April 23. Swift also announced that she would be dropping a “special RSD 2022 release” to commemorate the occasion.
The ‘All Too Well’ singer-songwriter said that she is “very proud to be this year’s Global Ambassador for Record Store Day”.
"The places where we go to browse and explore and discover music new and old have always been sacred to me,” the singer explained in a statement.
“Record stores are so important because they help to perpetuate and foster music-loving as a passion. They create settings for live events. They employ people who adore music thoroughly and purely.”
Swift goes on to acknowledge the “rough few years” that indie record shops have faced during the COVID pandemic, adding: “We need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual.
“It’s been a true joy for me to watch vinyl sales grow in the past few years and we, the artists, have the fans to thank for this pleasant surprise. Happy Record Store Day, everyone! Stay safe out there.”
Carrie Colliton, co-founder of RSD, said: “The role of RSD Ambassador is, of course, something we take seriously in the sense that it helps us do our job of shining a light on these special places.
“We’re pretty picky about the people we invite to ‘wear the sash’, and we always want to make sure those Ambassadors genuinely love record stores and are creative about ways to celebrate them. But mostly it’s a title we want people to have fun with, and we know that our RSD 2022 Ambassador loves having fun, loves music, and loves record stores.”
Colliton added: “For our 15th Record Store Day, and for our first Global Ambassador, we’re teaming up with a woman who does all that and just happens to be one of the biggest artists on the planet.”