On Air Now

Classic Hits Through The Night

2:00am - 6:00am

Listen Live
Listen Live

Artificial Intelligence monitoring influencers

You are viewing content from Ireland's Classic Hits Radio Dublin. Would you like to make this your preferred location?

Something For The Weekend

Saturday, 11 March 2023 - 6 minutes

Did you know only 1 in 10 people have trust in what influencers post on social media and 60% of people are annoyed by the inauthenticity of influencers?  Well the Advertising Standards Authority of Ireland are now implementing new artificial intelligence tools to identify influencers who are are in breach of the advertising code 

Trina chats to ASAI's CEO Orla Twomey  

www.asai.ie

Subscribe to this podcast

Share

© Copyright 2024 Choice Broadcasting Ltd, Registered Office: Castleforbes House, Castleforbes Road, Dublin 1, D01 A8N0, Registered in Dublin - Company No. 439209 Directors: K. Branigan (Managing), M. Ormonde (Director / Secretary), D. Hanrahan (Chair), E. Wrixon, S. Ashmore, T. Anderson, N. Ormonde. Licenced by The Broadcasting Authority of Ireland as a sound broadcasting service for Dublin, Cork, Limerick, Galway, Clare, Wicklow, Kildare and Meath. ‘Classic Hits’ is a registered Trade Mark at the Intellectual Property Office of Ireland No 257944. All rights reserved. Powered by Aiir.