Artificial Intelligence monitoring influencers

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Something For The Weekend

Saturday, 11 March 2023 - 6 minutes

Did you know only 1 in 10 people have trust in what influencers post on social media and 60% of people are annoyed by the inauthenticity of influencers?  Well the Advertising Standards Authority of Ireland are now implementing new artificial intelligence tools to identify influencers who are are in breach of the advertising code 

Trina chats to ASAI's CEO Orla Twomey

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