Apple Announce Plans To Discontinue The Ipod

After more than two decades on the market, Apple have announced plans to discontinue the Ipod.

Having intially launched the MP3 in 2001, Apple subsequently released the Mini and the Nano. 

The MP3 was a breakthrough at the time, a device which could store up to 1,000 tracks. It was designed by Tony Fadell, who later invented the Iphone.  The Ipod Touch was launched in 2007, at a time when other Apple products were also growing in popularity. 

"really astonishing"

“When Apple created the iPhone it knew that it would ultimately mean the beginning of the end of the iPod", Chief Analyst for CCS Insight Ben Woods said.  “It really is astonishing that it is only 15 years later that the iPod has reached the end of the road”. 

Carolina Milanesi of Creative Strategies also added, “The demise of the iPod is probably the best example of Apple not being concerned about cannibalising its own products”.

Greg Joswiak who is the senior vice president of worldwide marketing at Apple also claimed that the Ipod “redefined how music is discovered, listened to, and shared”.

Apple had already confirmed plans to discontinue the Ipod Shuffle and Nanon back in 2017.

“We are simplifying our iPod line-up with two models of iPod touch now with double the capacity starting,” said the tech giant at the time. The iPod classic was discontinued in 2014″, the website said.