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Bonjour Ireland! Cool girl label Sézane finally opens in Dublin

By Claire Hyland
07/11/2025
Est. Reading: 1 minutes

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It's become a byword for laid-back, "Cool Girl" French style, and now Irish customers can finally browse the Sézane rails in person.

The label, which began life with owner Morgane Sézalory touting market stall buys, is one of fashion's biggest success stories and is reported to be worth billions, with devotees ranging from Kate Middleton to Sienna Miller.

There are currently seven Sézane stores in Paris and two in London, ten in the US, and more scattered across Europe, with that list now growing to include an Irish offering in the form of a pop-up.

Delving into her own sense of style, Morgane chalked her love of the vintage aesthetic and resourcefulness to her mother, who grew up in a large family and who sadly became ill with cancer in 2024.

Chocolate Maxi Gary - 350€. Pic: Supplied
Chocolate Maxi Gary - 350€. Pic: Supplied

'I was with her during treatment, and it was the first time I had time to think and slow down and really saw what I had built for myself with a plan.

'I am 40 now, and it has led me to a good place, and I am happy that someone like me has managed to build a company where people feel happy.

Dylan Jumper - 170€. Pic: Supplied
Dylan Jumper - 170€. Pic: Supplied

'I am instinctive, intuitive, and when hiring people, I have a second sense and try to give a chance to those who might not otherwise have one.

Sézane is open in Brown Thomas now.

 

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Written by Claire Hyland

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