Vogue Williams has been appointed Grand Marshal of this year’s National St Patrick’s Day Parade in Dublin, describing the honour as the “pinnacle” of her career.
The Dublin native, now based in London, has built a successful career spanning broadcasting, fashion and entrepreneurship, becoming one of the most recognisable Irish figures in the UK. Her appointment will see her lead the capital’s flagship celebration on March 17, an event that attracts hundreds of thousands of spectators and a global television audience.
This year’s parade theme, “Roots,” will explore identity, belonging and the shared stories that connect generations, highlighting where people come from and how communities continue to grow together. Organisers say the theme reflects Ireland’s evolving story both at home and across the diaspora.
Speaking about her appointment, Ms Williams said she was deeply honoured to take on the role and represent Irish creativity on an international platform.
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“Growing up in Dublin, St Patrick’s Day has always been a special time for me and leading the parade through the city is something I’ve always dreamed of,” she said.
She added that the 2026 theme resonates strongly with her own sense of identity.
“I’m delighted with the theme of roots this year, as I will talk up my home country and what I love about being Irish any time I get the chance. It’s going to be such an incredible day of celebration, and I’m really looking forward to sharing it with people from home and from the Irish community around the world.”
The Dublin City Council said the appointment recognises her global profile and enduring connection to Ireland. Lord Mayor of Dublin, Councillor Ray McAdam, praised her as someone who represents a modern, outward-looking Ireland.
“She embodies the energy and ambition of a global Ireland,” he said. “Her journey reflects the lived experience of so many of our people at home and abroad. As we celebrate Roots and Ireland’s one shared story, I know she will lead this year’s Parade with warmth, pride and a great sense of occasion.”
In an interview on RTÉ’s Oliver Callan show, Ms Williams admitted she had kept the news confidential until the official announcement.
“It’s exciting now. I can finally tell people because I didn’t want to tell them in case it didn’t happen,” she said. “But now it’s out there. It’s happening. They can’t take it back. I’m doing it.”
She also revealed that the occasion will be especially memorable for her three young children, who will attend their first St Patrick’s Day parade in person.
“It’ll be their first parade in person, so I’m excited to bring them along,” she added.
