Applegreen is to open Ireland’s first Taco Bell restaurant following a new partnership agreement with the US-based company.
Applegreen plans to open Taco Bell outlets at a number of its Irish locations over the next five years.
Seamus Stapleton, Managing Director of Applegreen’s Republic of Ireland business is delirious “We are really excited to announce this partnership to launch the iconic Taco Bell brand in Ireland,”
“This partnership underscores our commitment to bringing world-class roadside hospitality to our customers, offering them greater choice and quality while they travel. We are constantly investing in our locations, and I’m sure Irish consumers will be very excited at the arrival of Taco Bell.”
Taco Bell, which is based in Irvine, California, has over 8,700 restaurants worldwide.
Taco Bell’s menu offers favourites including the famous Crunchy Taco plus Burritos, Quesadillas, Nachos, and the iconic Crunchwrap Supreme™.
Matthew Johnson, New Market Lead for Taco Bell Europe said: “We are thrilled to bring Taco Bell’s innovative and flavourful menu to Ireland. This expansion is a testament to our commitment to growing our brand globally and delivering exceptional dining experiences to new markets.”
“We believe that our unique offering will resonate with consumers in Ireland, providing a new and exciting dining option that celebrates bold flavours and a fun, vibrant atmosphere.”
Applegreen has also recently introduced Taco Bell restaurants at several of its Welcome Break motorway service areas in the UK.
The move to bring Taco Bell to Ireland is part of Applegreen’s €1 billion expansion programme over the next five years. The company plans to grow its business in Ireland, the UK and the United States, as it redevelops existing sites and adds new locations in each of its three markets.
