Robbie Williams has revealed he is considering an ambitious new chapter in his career — opening a global chain of hotels complete with built-in music venues, allowing him to perform in spaces designed entirely on his own terms.
The pop superstar, who is currently touring as part of his Long 90’s Tour, shared the idea while speaking to the BBC ahead of his latest run of live dates. Williams is playing Liverpool tonight, having recently performed in Glasgow, and said that even while on the road, his mind is firmly on what comes next.
“There’s plenty I want to do, I want to build hotels,” he said.
Williams explained that the concept goes far beyond celebrity branding, with music performance at its core.
“I want to build hotels with my own venues in and then I want to play my own hotels,” he added, outlining a vision that would merge hospitality, live entertainment and creative control.
The idea reflects a recurring theme in Williams’ later career — reclaiming ownership over how, where and why he performs. After decades at the top of the industry, from his early days in Take That to becoming one of the UK’s most successful solo artists, the singer has been increasingly open about the pressures of touring and the changing nature of fame.
Alongside the hotel concept, Williams also revealed plans for what he described as a “university of entertainment”, aimed at nurturing future performers and creatives outside traditional academic structures.
“I want to do a university of entertainment,” he said. “I’ve got the syllabus in my mind and it would be a great revenge on education for somebody that left school with nothing higher than a D to go in and revolutionise education.”
The comments underline Williams’ long-standing frustration with conventional schooling, something he has spoken about repeatedly over the years. Despite leaving school with few qualifications, he went on to sell more than 75 million records worldwide, win a record-breaking number of BRIT Awards, and headline some of the biggest venues on the planet.
His latest tour leans heavily into nostalgia, celebrating the music and culture of the 1990s that first made him a household name. Yet his hotel and education ideas suggest a performer who is already thinking far beyond his current setlist.
While no formal plans or timelines have been announced, Williams’ remarks hint at a future where his legacy may extend well beyond music — into spaces where artists perform, learn and create under one roof, on their own terms.
