Tesco Ireland launched its annual Christmas appeal on the 27th of November in association with FoodcCloud, they are calling on shoppers to support families in need this Christmas season.
Christine Heffernan, Corporate Affairs Director Tesco Ireland, “Our Christmas Appeal is a really important milestone for us each year and we are proud to say that we have collected over €400,000 worth of food for families since 2014 through this appeal alone. Christmas is one of the happiest times of year for most families. For others however, it can be really difficult and local charitable organisations do a huge amount to help families in need during the season. Our customers have been so generous every year and this year, we have 125 partner causes on board to collect items over the weekend. We would encourage anyone who shops with us to donate whatever they can in store.”
Over the two days, a ‘shopping list’ of potential items to donate will be available for Tesco shoppers in selected stores nationwide. Non-perishable foods are paramount for local charitable organisations with tea bags, biscuits, breakfast cereals and tinned goods top of the list. The annual Appeal has been extended this year to include toiletries, nappies, small clothing items and toys as well as food items to meet the needs of the local community. Customers are encouraged to pick up just one item as they shop and donate it to the Christmas Appeal Trolley at the front of the store on their way out.
Tesco are asking their customers to visit their local store between Friday the 1st of December and Saturday 2nd of December to make a donation.