Pippa O'Connor has raised €20,000 for the Ukraine in just half an hour after having a flash sale of her fashion brand Poco by Pippa.
A range of clothing were significantly reduced in price to try and raise cash for the Irish Red Cross. For example, some jeans normally priced at €110 were reduced to just €20.
Pippa said she was trying to think over the weekend what she could do from a bran point of view after seeing the harrowing scenes on the news. Apart from donating personally, she decided on a flash sale with 100% of the proceeds going to help the Irish Red Cross with their efforts in Ukraine.
The clothing line had never been discounted so low in any sale - the idea was to offer them at a really low price to pull in the buyers and it worked. Almost all of the items were sold out within 30 minutes.
David Beckham Shares Video Of Private Spice Girls Reunion For Victoria's Birthday Celebrations
New Taylor Swift Album Breaks Spotify Record With 300 Million Streams In One Day
Paul Mescal's Mum Dearbhla Shares Positive Update On Cancer Battle
Lyra Bags Irish Number One With Self-Titled Debut Album
Taylor Swift Releases A 'Secret Double Album'