TV presenter Richard Madeley has apologised for misusing pronouns in a discussion on singer Sam Smith.
Madeley made the error when discussing the singer's latest single 'I'm Not Here To Make Friends', where he refrenced a clip from the singer's video.
“A shot of him, Sam", Madeley said.
Co host Susanna Reid noticed the mistake when she quipped, “Remember that Sam Smith uses the pronouns They!”, to which Madeley apologised, “They, yes… sorry".
Sam Smith’s latest music video has caused controversy online, as social media called it 'vulgar and hyper-sexualised'. However, others have called the video empowering as a non-binary person is celebrating their body.— Good Morning Britain (@GMB) January 30, 2023
Is the video empowering or offensive? pic.twitter.com/z2IZgr2dvP
Smith who has identified as them/they since 2019, released his latest album 'Gloria' last week. He recently spoke about the levels of transphobic abuse they has received in the UK.
“I think the only negatives and the struggle[s] have been in my public life, and my job. Just the amount of hate, and shitness [sic] that came my way, was just exhausting. And it was really hard", Smith told Apple's Zane Lowe.