CyberSafeKids have launched a new campaign to raise awareness of online intimate image abuse among children and young people.
The online safety charity have set up this campaign in partnership with the Irish Internet Hotline, supported by the Community Foundation Ireland. Dubbed, the 'It's Not The End of the World' campaign, it will specifically target young people between the ages of 13 and 17 years old.
This comes after new data from the Irish Internet Hotline found that there has been a 66% increase in reports of intimate image abuse in 2025, identifying children and young people as a particularly at risk group.
The Irish Internet Hotline also reached a 96% removal rate in 2025, when it came to case involving publicly accessible imagery.
The campaign is aimed at teaching children and young people about what intimate image abuse and how to access support.
Since the introduction of Coco's Law in 2021, reports of this nature have increase steadily annually. This law made the non consensual sharing of intimate images a criminal offence in Ireland. The intimate image does include a broad range of harmful activities involving personal intimate imagery, ranging from non consensual sharing of images, to threats of exposure and sexual extortion.
Coco's law was named after, Nicole 'Coco' Fox, a young Irish woman who died from suicide in 2018, after receiving relentless abuse online.
According reports in RTÉ, the CEO of CyberSafeKids, Alex Cooney said: "We know that for many young people, sharing intimate images is seen as normal".
"It isn't, and we have to challenge that head-on", he added. "Young people need to understand what abuse looks like, that help exists, and that images can be removed and situations resolved without fear of judgement or shame".
Elsewhere, Chief Executive of the Irish Internet Hotline said that intimate image abuse is far from rare, and children are being affected as well as adults.
"The fear, humiliation, and psychological harm caused by threats to share intimate images can be devastating for young people, even if the images are never posted publicly," Mr Moran said. "We need stronger awareness, prevention, and support for victims, and that is exactly what this campaign aims to deliver".
Elsewhere, according to RTÉ, Denise Charlton, Chief Executive of Community Foundation Ireland, added: "This campaign offers leadership, guidance, and support, often in moments when young people feel traumatised and alone".
"Strategic in nature, the campaign offers accessible supports and awareness raising that will spark conversations at home, in youth clubs, classrooms, and workplaces".
This campaign will also include a free downloadable guide, which offers advice and resources for children and young people who are dealing with intimate image abuse. Three very short videos which highlight difficult scenarios young people may encounter are also included.
