There's nothing like a Christmas TV ad to get the waterworks flowing and give you all the festive feels.
Every year it seems that the battle for the most emotionally charged advert gets more and more intense. The past few years have given us Elton John playing the piano and Kevin the Carrott, to name but a few.
That being so, some adverts have stood the test of time and are almost guaranteed to bring a tear to our eye. Here are the five Christmas ads that we will never forget.
A newer addition to the list is Woodie's 2020 Christmas ad, We're All Homemakers.
At a time when we were all trapped in our homes because of the Covid-19 pandemic, a teen's heartwarming gesture to Mrs Higgins went a very, very long way.
The John Lewis Man on the Moon advert turns 10 years old in 2025.
The heartwarming tale shows a little girl reaching out to the 'lonely' man on the moon.
It closes out with the line, 'show someone they're loved this Christmas'. Sorry, we're crying too much to say anything more about this.
Let's face it, though, most of the John Lewis ads of the past decade are tear-jerkers.
Going 'home' for Christmas and having your mammy fuss over you is one of the highlights for anyone outside Dublin.
Aside from bringing home the magic of the season, this ESB ad from 1985 helped to launch the career of beloved TV star and panto actor Alan Hughes.
As if we would put together a list of Christmas ads and not including the Coca-Cola truck commercial.
All together now: 'Holidays are coming, holidays are coming, holidays are coming...'
We know it's Christmas when this spectacle lands on our TV screens, but in 2025, the global brand landed itself in a touch of hot water with an AI take on the beloved advert.
Take a festive trip down memory lane with the last 9 years of John Lewis Christmas ads
