Spending in pubs has seen a huge increase of more than 200% since Mayo's historic All Ireland success, according to new data from AIB.
This comes after Mayo put 75 years of hurt behind them after they claimed their first Sam Maguire Cup since 1951, following their three point victory over last year's winners, Kerry in Croke Park in late July on a 1-20 to 1-7 scoreline.
This data revealed that pub spending in Dublin on the day of the final and in Mayo during the three days that followed, was up by 210%, compared with the same period in 2025.
It was also revealed that spending in restaurants rose by almost 60% over the same three days, compared with the same period twelve months earlier, with fast food spending rising by 43% for the same period.
The data was collated from 81.4 million card transactions which were carried out by AIB customers both in store and online last month. This data provided by the bank was one of the most comprehensive and accurate data sets on consumer spending in this country.
In reports submitted by the Irish Independent, Adrian Moynihan, Head of Consumer at AIB, called this consumer spending as a “valuable real-time view of what is happening across the economy”.
Elsewhere, spending in sports stores also saw a 138% spike year on year, with supporters mainly acquring on flags, jerseys, scarves and other gear.
As for hurling final day, Limerick supporters had also increased their in store spending in Dublin by 33%, compared with their semi final against Clare.
Hurling final day saw the supporters of Limerick's opponents, Galway decrease their spending by 6% overall.
Earlier in the championship, Cork supporters spent a fifth more in Dublin on their semi final day than Galway and Limerick fans spent combined on final day.
In this comprehensive report, it was also found that spending on accommodation rose by 9%, with restaurant and dining spending increasing by 8%, as well as 4% increase being seen in pub spending.
Spending on amusement parks and carnivals increased by 9%, compared with the same period last year, while spending on entertainment spiked by 6%.
July was also a strong month for cinema-goers, with the release of a number of blockbuster releases such as Spider-Man: Brand New Day and The Odyssey, helping cinema spending reach its highest month of the year so far, with the average daily spending rising by 17%, compared with the same period in 2025.
“July’s Spend Trend gives a really good picture of how people were spending during a busy summer month", Mr Moynihan added.
“Sport played a big role, from Mayo’s huge football win to Limerick’s hurling success, and we can see that feeding through into local businesses, hospitality and spending in many locations around big match days". (All quotes according to the Irish Independent).
