Irish comedian-influencer Eric Roberts has found himself at the centre of online attention after sharing a video showing off a dramatic green makeup look, moments after appearing on the breakfast show Ireland AM in costume as Elphaba from the musical Wicked. In the clip — posted from the comfort of his car — Roberts jokes about the potential fallout of being pulled over by the Garda or having to go to the shop 'looking like that'. The post has already racked up almost 300,000 views across TikTok and Instagram.
@ericroberts44
Help 😭
In the video Roberts quips, among other things: “Not the green hands on the white steering wheel,” and one viewer commented: “All I could think of… that green ain’t coming off!”
A native of Glen, near Downings in County Donegal, Eric Roberts worked for eight years as a Special Needs Assistant (SNA) at Mulroy College, Milford, before leaving that role to pursue content creation full time. He began posting videos during the Covid-19 pandemic and says he “fell into” social media creation initially. His content style is described as a mix of family-friendly themes and dry comedic satire, often poking fun at his own daily life and regional Irish quirks.
Over recent years Roberts has built one of the largest followings among Irish male influencers. By February 2025 he had amassed over 1.1 million followers across TikTok and Instagram. He has been nominated and awarded several social-media honours — including being named Ireland’s “Best Social Media Star” at the Gossies in 2025. He’s also expanded into television: he secured a presenting slot on Ireland AM, and his move to Dublin as a full-time presenter has been described as a “dream come true”.
Beyond the viral clips and online humour, Roberts is also noted for his advocacy work. He remains closely involved with his nephew Oisín — who has autism and cerebral palsy — and has used his platform to raise awareness of neurodiversity and the needs of children with additional supports. He’s become ambassador for initiatives and charities tied to autism.
So when Roberts posts a lighthearted video of himself sporting theatrical green makeup, the charm isn’t just in the makeup itself but the wider cultural snapshot: a Donegal-born influencer who blends local Irish humour with broad digital reach.
It also highlights an interesting dimension of his career: the interplay between his online persona and mainstream media presence. The Elphaba costume was a visibly theatrical moment. The car clip that followed grounds it in everyday life — “What happens if I drive like this?” he wonders. And the viewer comments show how the public engages with those relatable moments: with humour, recognition of the ridiculous, and a share of affectionate mockery.
