If you’re still scratching your head over what to buy this Christmas, Google’s new Holiday 100 list might just be the lifesaver you need. The annual round-up reveals the most searched-for products of 2025, offering a snapshot of what’s topping wishlists across Ireland and beyond. This year’s trending gifts lean heavily into tech, self-care, home comfort, and creative play — a reflection of how people want to unwind, recharge and connect this festive season.
The data, drawn from Google’s Shopping Graph which tracks billions of searches and product listings, shows that shoppers in 2025 are focusing less on big-ticket extravagance and more on meaningful, practical presents that bring daily joy. From wellness gift sets to smart tech gadgets, it’s a mix of luxury and accessibility that reflects modern Christmas spending habits.
Among the most searched categories are wearable technology, skincare, beauty advent calendars, and experience-based gifts. Google reports that wireless earbuds, mini projectors, smartwatches, and home spa sets are among this year’s biggest breakout products — a mix that suggests a nation ready to relax while still plugged in.
Across Irish retailers, this trend is already visible. Boots Ireland, Smyths Toys, and ASOS are all seeing a spike in early Christmas sales for wellness and self-care items, while tech favourites continue to dominate online shopping lists.
Some of the standout items from Google’s top-trending list include:
The L'Occitane Beauty Advent Calendar (€99.12), a luxurious pick for skincare lovers that perfectly captures the comfort-and-wellness trend, remains one of the top-searched gifts this year. The Sanctuary Spa Complete Spa Escape Festive Gift Set (€69.99, Boots Ireland) also features prominently, promising relaxation from home — something many could use after another hectic year.
For beauty fans, the Estée Lauder Supreme+ Starter Set (€42.95, Lookfantastic Ireland) and the Clarins Nutri Lumiere Gift Set (€122, Clarins Ireland) are among the most popular high-end options. Meanwhile, for those looking for budget-friendly picks, Makeup Revolution’s I Heart Revolution 12 Sleighs of Christmas Advent Calendar (€36.55, Beauty Bay) is proving a big hit.
But beauty isn’t the only category dominating Google’s Holiday 100. On the tech front, Apple AirPods Pro (2nd Gen) and the Samsung Galaxy Watch6 rank among the most searched gadgets of the season, with Irish retailers reporting strong early sales. Compact home projectors — particularly the Anker Nebula Capsule 3 — are also trending, as families look to recreate the cinema experience at home over the holidays.
For younger audiences, LEGO continues to be a top favourite, with the LEGO City 60475 Advent Calendar 2025 (€19.99, Smyths Toys) and the LEGO Harry Potter Advent Calendar 2025 (€36.00, Sports Direct Ireland) leading searches. Other family-friendly hits include the Nintendo Switch OLED and the Polaroid Go Camera, both making comebacks thanks to their mix of nostalgia and hands-on fun.
Home and lifestyle products are also gaining momentum this year, with searches soaring for air fryers, heated blankets, and coffee pod machines — items that combine comfort with convenience. The Ninja Dual Zone Air Fryer and De’Longhi Dedica Espresso Machine are particular favourites for Irish shoppers looking to upgrade their everyday routines.
Google’s insights also highlight a clear move toward gifts that offer experiences or self-expression. Searches for self-care kits, personalised gifts, and creative DIY sets are rising, while traditional impulse purchases are slightly down. It’s a sign that post-pandemic shoppers are being more intentional about how they spend — and what they give.
For Irish buyers, a few trends stand out. Search activity peaks in early November, so those who start shopping now have the best choice and fastest delivery times. The majority of Christmas purchases in Ireland are now made via mobile, meaning stores with smooth mobile checkouts — like ASOS, Boots.ie, and Amazon.ie — are likely to see the biggest seasonal gains.
Budget-conscious buyers will also find plenty of options under €50, with Google pointing to a surge in searches for small “thoughtful” gifts like scented candles, sleep sets, and creative home accessories. These items, often practical and affordable, are increasingly being seen as more meaningful than big-ticket gadgets.
As Google put it, this year’s Holiday 100 shows how people are “turning to gifts that make everyday life a little brighter.”
So, whether you’re picking up a LEGO calendar for the kids, a smartwatch for a partner, or a self-care box for a friend, there’s something for every taste and budget on this year’s trending list. And if you’re hoping to stay ahead of the festive rush, now’s the time to click “add to cart” — before everyone else does.
