The music catalogue of rapper Sean 'Diddy' Combs has seen a jump in streams following his recent indictment on charges of sex trafficking and racketeering.
Combs who has used several monikers over the years, including Diddy, Puff Daddy and P Diddy, was arrested and charged with these charges, with allegations which can be traced back to 2008. The rapper has been accused of abusing, threatening and coercing women for years "to fulfil his sexual desires, protect his reputation, and conceal his conduct".
However despite the charges, there has seen a huge increase in on-demand streams for the rapper's catalogue in the last week.
According to industry data and analytics company, Luminate, there has been an increase of 18.3% in music streams in the last week.
Speaking about this, George Howard, a professor of music business management at Berklee College of Music in the US, has said that he is not surprised by this upturn.
He said that this increase in streaming is the equivalent to a Google search of the artist out of curiosity.
"Music just becomes another piece of information as people try to comprehend the atrocities", he said. "It’s like, ‘What would someone whose brain works like that, allegedly, what would their music sound like?’".
With his list of business ventures, including Revolt and Ciroc Vodka, Mr Howard said that most people see Mr Combs as a business man, rather than a musician. The rapper is no longer affiliated with either business.
"The natural curiosity that these types of charges evoke makes sense," Mr Howard explained. "It’s like driving by a car crash. People want to look".