Swansea City football club co owner Snoop Dogg was giving a rousing reception by the Welsh club's supporters on his first visit to the Swansea.com Stadium.
The rapper, who is a minority owner alongside footballer Luka Modric and American TV host Martha Stewart, made his appearance at the stadium, and was met with twirling towels and a guard of honour by the fans.
Prior to this, Snoop Dogg had called for a sold out crowd to be in their sits ahead of kick-off to twirl their complimentary towels, which is a tradition for supporters of American sport.
"@SnoopDogg is asking the Jack Army to join him in a pre-match towel twirl this evening", a post read on the official Swansea City X account. "Fans are encouraged to be in their seats 20 minutes before kick-off, and to twirl the towels as Snoop walks on the pitch".
🐾 @SnoopDogg is asking the Jack Army to join him in a pre-match towel twirl this evening 🙌
Fans are encouraged to be in their seats 20 minutes before kick-off, and to twirl the towels as Snoop walks on the pitch. pic.twitter.com/sr0z0m1J9B
— Swansea City AFC (@SwansOfficial) February 24, 2026
The rapper arrived at the stadium almost three hours before the 7.45pm kick off, which the Swans draw 1-1 at home to Preston North End.
He was dressed in all white, with a Swansea City crest on his jacket and a beanie hat, as he made a pre match lap of honour on the pitch where he was greeted with twirling towels and rock music in the background.
He saluted the fans, shook hands with some, as well as posing for photographs with others, even having time to hug the club's mascot, Cyril the Swan. The rapper eventually disappeared down the tunnel seven minutes later, just before a light show started before kick off.
This comes as Snoop Dogg had served as Team USA's honorary coach as well as a special correspondent for broadcaster NBC at the Winter Olympics.
Good night, Jack Army! 🐾 pic.twitter.com/vXanRNmndX
— Swansea City AFC (@SwansOfficial) February 24, 2026
